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ATA 2015 Show: Product Highlights, Day 1

1/11/2015

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Troy and I have sore feet, new friends, and knowledge of exciting new outdoor products, compliments of attending the Archery Trade Association show the last couple of days. What an experience! Thank you, ATA, for exceeding our expectations.

After attending Shot Show last year, we had an idea of what to expect at an event like this ... aisles and aisles of outdoor industry leaders showing off new product for the year, along with upcoming companies looking to gain visibility, sales and make an impression in the industry. While Shot is an amazing experience, ATA has an unique lure in that Bowhunters / Archery enthusiasts are the target audience. Music to my ears!

We have several products / companies that we would like to highlight. Here are the first four new products for 2015 that captured our attention:
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First Lite Merino Wool Base Layers - Women's Line

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You read that correctly. First Lite is developing a women's line and has four fabulous merino wool base layers for 2015: Artemis Hoody, Larkspur full length bottom, Lupine crew, and Syringa short bottom.

Color choices will include Fusion, Asat, Realtree Max-1, Realtree Xtra, Black, Sage or Golden.

Sizes: XS, S, M, L, XL

The Artemis hoody and Lupine crew can easily be layered together, or worn individually as base layers. Each have thumb holes in the sleeve.

I'm excited to add these pieces to my hunting closet. Having a quality merino wool base layer, made to fit a women's body, is something I've been waiting for. I'll be ready to "Go Farther. Stay Longer."
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RAM CAT Broadheads / Quivers

​We've been shooting Ram Cat broadheads for several years now and can testify that they truly are king of the kill. The cutting power of these blades are amazing. With the chisel tip and back cut technology, I'm never nervous about whether or not my broadhead will get the job done.

A new feature that Ram Cat is introducing is the tips of the blades will be trimmed slightly, which will help in preventing them from getting bent. In addition, they will now more easily fit in an arrow quiver. Speaking of quivers ... Ram Cat has designed a quiver specifically shaped to their broadheads. Smart!
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 QALO ~ 100% medical grade silicone wedding rings

​Initially, you may be wondering why silicone wedding rings made our top outdoor archery products for 2015. However, let me convince you .... What is the first thing you do when packing for a hunting trip? I know for me, I make sure my wedding ring is tucked away in a safe location. I don't want to risk losing it up on the mountain, or have my diamond ring catch a ray of sun just at the wrong time, alerting a buck of a life-time that I'm at full draw. QALO has solved that problem for the serious sportsman, outdoors man, hunter.

In their words, "After getting married we realized what a nuisance wearing our traditional wedding band was. While we love our wives, and love being married, the reality was that our ring was getting in the way (literally) of our active lifestyle. The married men we talked with shared the same frustrations. ... we searched for a solution that would allow us to show our commitment of marriage, and wear a comfortable wedding band that could withstand our active lifestyle."

This is where QALO was born. A 100% medical grade silicone wedding ring. I can get on board with that and support a company wanting to help husbands and wives display their commitment to each other while enjoying an active lifestyle. I have my camouflage QALO ring, do you?
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Quality * Athletics * Love * Outdoors

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